I have been a consultant in the media and communications space for over 20 years focusing on international, regional, and South African projects and campaigns. My primary focuses are facilitating storytelling workshops with participants, partners and donors, documenting stories of impact across different communities and populations, and campaign/narrative building for purpose-driven organisations on topics including GBV, the impact of extractive economies on communities, climate justice, health justice, and gender and international development.

Career Highlights:

  • Documenting community resilience of the people of Xolobeni on the Wild Coast in South Africa, who fought the oil giant Shell in court and won
  • Supporting UNESCO campaign officers across the African continent to craft messages against GBV on university campuses
  • Supporting young feminists to build digital advocacy campaigns for the Global Feminist pitch campaign by Friedreich Ebert Stiftung

Building Campaigns for Change

I spent the first decade of my career working in South African newsrooms, which required communicating with audiences of varying literacy rates. Through this early work, I learned to craft clear and simple communications that influence people towards action for good. Today, I work with communities and organisations to develop physical communications and digital media campaigns, primarily focused on labour rights, economic justice, gender-based violence, LGBTQIA and women’s rights.

The UNESCO Safer Campuses campaign was launched on 26 March 2024, and engages all tertiary education stakeholders in seven countries across the African continent. Stakeholders include government ministries, administrators, students, staff, university management, and campus ecosystems. We use various elements and channels to engage audiences, break the silence and encourage action against GBV, including a Pledge, activations, dialogues, debates, and sharing Survivor stories.

See campaign website here

Media Relations

I support organisations to raise the profile of their brand and campaign through media and public awareness. Public messaging, interviews, human interest stories, and well-researched thought leadership pieces contribute to changing media narratives and can influence policy making on issues related to social injustice, xenophobia, gender-based violence, healthcare access and the climate crisis.

Digital Campaign Development and Management

I research and utilise the digital footprint of an organisation (website and social media, paid and earned) to expand the narratives in traditional media, and engage younger and emerging audiences who are more interested in sourcing their news and trending topics from social media.

Stakeholder Engagement

Beyond media and public engagement, I support organisations with stakeholder and community engagement, donor communications and relations, fundraising and research. I also lead and support cause-related research such as the impact of high electricity prices on poor households for SAFCEI, and the hunger crisis in Alfred Nzo, Eastern Cape, for Oxfam’s Hunger Crisis Report.

Media Production

I have developed, conceptualized and voiced radio shows and podcasts focused on a variety of social issues. Beyond interviewing and hosting, I also consult on story planning, script writing, editing, programme and topic research, and analysis.

Media Partnerships & Content Commercialisation

In my radio career, I executed paid content and managed media partnership for on-air campaigns on Cape Talk Radio, which included working on projects including the Dischem Brain of Cape Talk quiz competition, Design Indaba, and the FNB Art Fair.

Campaign Writing

I have written about my work in the Gender and Development Journal where I reflected on some of the work done with women in Alfred Nzo, during the Covid 19 pandemic. I have also reflected on the impact of the pandemic on young people here.

Media Tools

  • Content Management (WordPress, Medium, Wix, Tumbler, blogspot)
  • Social Media Management Tools (Canva, Hootsuite)
  • Picture Management Tools (Rawpixel, Canva, Creative Commons)
  • Social Media Platforms (Facebook, Instagram, Threads, X/Twitter, Tumbler, Tiktok, Snapchat)
  • Video Meeting tools (Skype, Zoom, Microsoft Teams, Google Meet)
  • Conversation facilitation tools (Mentee, Jam Board, Miro, Padlet)
  • Project Management tools (Asana, Slack) 

Awards: Public Relations award, PRISA Prism Bronze award with partner organisation, 2011. Selected as Finalist in Entrepreneurship Category of Rising Star Awards, 2014.